For a customized skin diagnosis, choose its perfume or tint of its color, applications and other technological tools for the general public flourish.Connected smart beauty tools can now analyze the quality of the skin and even test a new color on her hair. The point on algorithmic cosmetics.
A technological shift of smart beauty
By buying last year ModiFace, a start-up specializing in augmented reality and artificial intelligence, the group L’Oréal announced its technological shift. Thus, we discover at Vichy the app SkinConsult AI, personalized skin diagnosis based on an algorithm that, from a selfie, detects seven markers of aging.
Effaclar Spotscan from La Roche Posay
Diagnosis of skin imperfections with the Effaclar Spotscan app from La Roche Posay.
At La Roche-Posay, Effaclar Spotscan, an app also, focuses on an analysis of acne-prone skin, and the My Skin Track UV sensor has been used since June to measure exposure to UV, pollution and pollen.
My SkinTrack UV from La Roche Posay
At hairdressers, Hair Virtual Advisor, presented at Viva Technology in late May, will facilitate the choice of hair color. Johnson & Johnson, the rival US group, has already launched Neutrogena’s Skin360 off-Atlantic, a tool connected to clipping on its smartphone to get a skin scan.
Artificial intelligence in the creative process
It is also the artificial intelligence that allows, thanks to olfactory diagnoses, to select its perfume on myriscent.fr and noseparis.com or to offer a bespoke fragrance on sillagesparis.com. These services aim to “facilitate the choices, find the products most adapted to its needs”, summarizes Pierre Bisseuil, research director at Peclers.
For historic brands, this is a way to stay in the running against the alternative labels that are popular with younger generations. Artificial intelligence would also intervene in creation, upstream.
Skin 360 by Neutrogena
The skin analysis to clip on his smartphone Skin360 Neutrogena (60 dollars on neutrogena.com).
Givaudan perfume house has just inaugurated Carto, an artificial intelligence “whose algorithm offers the perfumer the best possible combination of ingredients, leaving him master of his creations,” says Xavier Renard, Europe’s fine perfumery director. Givaudan. The dream goal? “Create the next classic.”
If the artificial intelligence raises the question of private data, it raises here especially that of the creative freedom. Pierre Bisseuil points out: “It is essential to maintain a balance by giving way to free will and surprise.”
![[Enquête] Towards a smart health connected doctor / patient relationship?](https://i0.wp.com/www.objetconnecte.net/wp-content/uploads/2015/05/3901813960_7c1e8d3db6_o.jpg?w=336&resize=336,220&ssl=1)
