Face Sharapova in Virtual Reality at the US Open
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Last year, Ralph Lauren performed at the American Grand Slam tournament with a smart health connected T-shirt that measured the wearer’s physical activity. This year, American Express created the sensation at the US Open by offering to hit balls with Maria Sharapova … from a virtual reality helmet!
American Express has already been successful because all the media have talked about it. The payments specialist has teamed up with the beautiful Russian tennis champion to offer an unprecedented experience to anyone attending the US Open from the public. Three locations scattered across the aisles will allow spectators to Review their forehand against Sharapova using a virtual reality headset. Equipped with a racket and the HTC Vive helmet, they will be able to return blow for blow to the champion of tennis. Speaking of little yellow ball, you can also find our top smart health connected objects for tennis here.
It is unlikely that the experiment is really successful since it would have taken only 9 hours to an American studio to develop this application. It also reminds Nike that had partnered with footballer Neymar for an advertisement in virtual reality, whose quality was clearly not up to par …
AB Smart Health Review
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Face Sharapova in Virtual Reality at the US
Open article is very useful and well researched.
🙂 Be beautiful, you deserve!