The race to market smart speakers is over! It should have been suspected, Samsung will also market a Bixby voice assistant in a few months.
According to the Wall Street Journal, this Bixby voice assistant project is codenamed Vega. At the moment, its specifications are "far from being determined" and a marketing date has yet to be confirmed.
According to the report, Samsung has been working on its Bixby voice assistant for more than a year; should we draw a parallel with the Hive? Initially, this smart speaker was to be unveiled at the Mobile World Congress in Spain. However, given the problems encountered with voice recognition, the presentation had been aborted. So would Bixby offer new opportunities to Samsung?
"Bixby? Maybe you don’t know what it’s about yet. In fact, Bixby is Samsung’s smart assistant is still MIA. As a reminder, before the launch of the S8 range, we were already asking ourselves a few questions about Bixby: "Although Samsung's voice assistant is now official, some minor questions still persist. The main one: Bixby will stay in development after launch, so how functional will it be? Samsung has itself described the launch as the "first step" before also indicating an SDK is in development to allow third-party developers to work with. "
It is clear that the situation has hardly changed … The South Korean brand had to delay it due to some problems; these issues may also have impacted the smart speaker project. To date, Samsung’s AI is still not available on Galaxy S8 and Galaxy S8 + smartphones.
Also according to the Wall Street Journal report, the smart speaker from Samsung could be on the market this year … probably to grill the priority for Apple and its speaker HomePod which should be released in December.
In short, you will understand, the biggest challenge for Samsung, right now, is clearly to make Bixby able to compete with Google Assistant, Alexa and Siri. I can tell you that the challenge is daunting since Google Assistant and Alexa now have a definite lead!
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